PFPC & City of Pittsburgh Awarded Grant for CitiParks Farmers Market Promotion Initiative
Pittsburgh Food Policy Council
The Pittsburgh Food Policy Council in collaboration with the City of Pittsburgh has received a $25,000 grant from the Heinz Endowment to promote and enhance the CitiParks Farmers Markets. Specifically, the grant will fund a Farmers Market marketing campaign that includes social media, grassroots outreach, special events, a “Buy Fresh, Buy Local” advertising campaign, and market evaluation. The campaign will benefit all seven CitiParks Farmers Markets and will focus on two key messages: 1) the advantages of fresh, local food and 2) the option to use credit cards, debit cards, and electronic food stamp (SNAP) benefits as payment at all city markets.
This grant will enhance the work of the 3-year-old Pittsburgh Food Policy Council (PFPC), whose aim is to serve as a collaborative advisory organization, bringing together people from diverse food-related sectors to examine, develop and improve Pittsburgh's food system.
This campaign addresses the unrealized customer base of the Citiparks Farmers Markets by familiarizing local residents and breaking down current assumptions about the unaffordability of the markets for low-income households.
The grant was part of the Heinz Endowment’s Summer Youth Philanthropy Intern Program which empowers recent high school graduates to make our city more sustainable by engaging them in the grant making process.
The current proposal advances the city’s sustainability vision by reducing the energy footprint of the city’s food supply, by strengthening the economic feasibility of keeping local farmland in production, and building citizen awareness of and access to locally produced food.